Why design is important to your business

Studies show that companies that consistently invest in design can outperform competitors in the marketplace. The Ignite Series will provide the tools your business needs to gain an edge on the competition.

The evening's session will start at 5:30 p.m. and will include time for a short break. Food and refreshments will be provided by sponsor TasteFresno.

Part One: What is design and why does it matter?

(40 mins)

Layne Lev from Hundred10 Design leads the first session with an explanation of what effective design is, what it does for your business, and how it positively impacts your bottom line. His expertise as a successful designer and business owner will offer insights into the best practices of design processes within your business, how to find the right designer for your project and how to assess your company's current investment in design.

Part Two: How successful businesses use design to beat their competition

(25 mins)

Nick Gundry leads our next session to demonstrate how businesses use design as a strategy to improve their bottom line. We will look at case studies of how businesses have employed design strategies to improve sales and brand recognition.

An in depth look at local company Plastic Jungle will be featured as part of this session. Nick will also introduce ideas on how to track the return on investment of design in your company.

Part Three: Panel Discussion

(30 mins)

To wrap up the evening we'll be providing a short Q & A session with the speakers and members of the business community.

Ignite Toolkit

The Ignite Series wants you to leave equipped to return to your business with new ideas and the tools to implement them. Each attendee will receive the Ignite Toolkit, a packet designed to provide the information heard at the sessions in toolkit format so you can apply what you've learned.

What is design, and why does it matter?

An overview of design, what it is and why it's important to your bottom line.

Design Self Assessment

Our design self assessment will help you make the right choices about your design investment and equip you with knowledge to start discussions with a design team.

Tools to measure ROI

If your business makes an investment in design you'll want to know how to measure success. We'll provide references to tools for tracking sales, measuring discussions online and ideas for business processes to put in place.

How to find the right designer

With your self assessment in hand we'll help you find the right designer for your business needs.